Retail Packaging Types
Manufacturers use a variety of retail packaging techniques. Retail packaging provides protection against physical damage and in the case of food provides a safe haven free from germs and bacteria. In some cases, special types of retail packaging are used for promotions of new products and marketing.
Flexible Packaging
Flexible retail packaging uses a variety of materials, including plastics and metals, to house products; this is a type of packaging that usually loses its shape once opened. Food products, especially fruits and vegetables, are placed in flexible retail packaging such as plastic bags, air-tight sacks and containers and other enclosures. Flexible packaging also contains a specific way of sealing the product which, when opened, is often difficult to re-seal or close. Other flexible types include re-sealable packaging such as that used to package dried fruits and some frozen foods.
Rigid Packaging
Rigid retail packaging methods consist of a solid body in some form, such as a cardboard box, and a closing element. Cereal boxes, plastic gallon milk and juice containers, beverage containers such as soda pop bottles, household cleaners, and other consumer products like toys and electronics have rigid retail packaging. Plastic containers and trays, as well as plastic cups, are examples of rigid packaging.
Custom Packaging
Custom retail packaging is used for irregularly-shaped products that don't fit the traditional rigid or flexible types of packaging. Manufacturers and retailers choose custom packaging designs for other reasons, too, such as to create brand awareness and recognition; a product that has a uniquely-designed and attractive custom package is easily recognizable to consumers. Custom retail packaging that includes specific protective materials may also be used if a manufacturer is trying to extend the shelf life of a product or protect it from breakage.
Recycled Packaging
Many retailers use recyclable materials to package retail products. Instead of using mass-produced new cardboard, some companies package retail products in recycled plastics, glass and paper from discarded consumer product packages. Leftover raw materials can even be broken down and recycled to create retail packaging. Recycled materials in many cases can be used to produce a good portion of the types of packaging that the manufacturer needs.This is also a money-saving technique that companies use instead of relying on shipments of new product retail packages and materials.
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