Friday, March 12, 2010

The History Of Moet Chandon

The sparkling wines of the Champagne region of France are synonymous with celebration and success. Arguably the most famous of all champagnes comes from the House of Moet & Chandon, whose history stretches back to 1743.








Foundations of the Brand


Moet & Company was founded by vintner Claude Moet. In 1792, Moet's grandson, Jean-Remy, took control of the company. He dedicated himself to extending the business, travelling throughout France and internationally to consult with wine specialists and gain new clients.


Moet, Chandon and Napoleon


Jean-Remy Moet quickly came to supply champagne to much of Europe's ruling class, including Emperor Napoleon of France, Czar Alexander of Russia and Queen Victoria of Great Britain. On retiring in 1832, Jean-Remy handed control of the company to his son Victor and son-in-law, Pierre-Gabriel Chandon de Briailles.


Into the 20th century


In the 1920s, Moet & Chandon introduced the premium Dom P rignon brand. After World War II, the company acquired many of its rivals and the Dior perfume house. The company merged with cognac producers Hennessy in 1971. In 1987, a $4 billion merger between Moet-Hennessy and fashion house Louis Vuitton formed the LMVH company.

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